As a full time agent and top agent in the area, I know the inventory inside and out. 

Setting a fair asking price is one of the most important activities I can help you with. Oftentimes it is difficult to remain unbiased when putting a price on your home—a place you love and have put a lot of money and energy into. By looking at the comparable sales I will guide you in setting a price that is appropriate. If you set your price too high, your property will likely sit on the market and ultimately sell for less than its real value as it will get stale. If you set your price too low you may receive less than your home’s true value.  

I will work with you to determine the best possible initial market position for your home. Our first step is to evaluate the comparable homes in your neighborhood—those on the market, under contract and homes that have recently sold. The market is fairly volatile, so the best comparables to look at are those that have just gone under contract or have just closed. 

When you set a price I will also go through with you want you can do to your home to increase its market value and its initial market position. Frequently I see homes that I believe can be priced higher with some minor improvement such as painting or enhanced landscaping. So I will say to you that the price might be “x” in its current condition, but if you make these changes I would recommend listing it higher by $30,000. Then it is up to you to decide what improvements, if any, you want to make. I try to keep the improvements “cheap and cheerful” to give you the maximum value for the investment. Sometimes I recommend a professional stager to come in to your home to help prepare it for sale. 

Pricing changes frequently. The price I quote you today may be high or low six months from now. And although I am very accurate in my pricing, sometimes adjustments are necessary. If your home is not getting shown and I am not getting inquiries on your home, after all of the marketing and internet exposure I do, it is likely the price is too high.  

Some agents will tell you a high price to get your home listed with them. That is a strategy I don’t engage in. I will give you an honest assessment of your home’s value. It isn’t beneficial to me to have an angry client and an unsold property and it is certainly not helpful to you.  

Contact me at (973) 699-4505 or fill out the form below and I will get right back in touch with you.